A great way to establish a positive and motivated work environment, corporate gifts can also help to extend your touchpoint towards the clients and prospects. Additionally, the variety of corporate gifts is so huge that you can always find the perfect gift for any occasion.
You may have received a gift at least once in your life, the sense of connection you feel with the giver after receiving a gift has a powerful psychological impact. In terms of corporate gifting, giving gifts to your employees and clients creates positive associations with the organization or the brands.
There are various types of gifts you can give to different people associated with your company and in this article I will tell you what type of effects corporate gifting can create and why giving corporate gifts is important.
Corporate gifts for different people
As I have already mentioned that giving corporate gifts has varying positive impacts on different stakeholders of your organization. From your employees and customers to your prospects, giving the corporate gifts that matter can make a huge impact.
So what difference does a corporate gift make?
For Employees
The key to having a great business is having motivated and happy employees. And, for doing so giving corporate gifts from time to time is essential.
As a matter of fact, more than 50% of people claim that receiving just a personal email makes them feel more valued. However, receiving a branded or personalized gift can boost these numbers higher.
Receiving these gifts can make the employee feel more valued by the employer and can foster the feeling of connection and belonging to the team or organization.
Moreover, these feelings directly translate into the way employees go about their roles and responsibilities and also the quality of service they provide to the clients and prospects.
You can give corporate gifts to the employees in occasions like a personal event, a corporate event or achievement, service level recognition, completion of a degree or training or simply rewarding the employee for saving the day.
For Clients
According to a study, a client or a consumer that feels an emotional connection to a brand has a 306% higher lifetime value. Therefore, a well timed corporate gift to your clients or customers can be extremely beneficial to your organization.
In addition to this, giving corporate gifts to your clients lets them know that their business is valued and also encourages them to continue their services with you. Not only this, but, corporate gifts has the power to bring the name of your company to the top of their mind.
For Prospects
One of the most important aspects of corporate gifts is that it helps you to motivate the people who are not yet your customers to be one.
In today’s world, the chances of you acquiring new customers is 80% higher is you can provide them with a personalized experience. In order to do so, you must provide the right gift at the right time.
As a gift is a motivator, it motivates your probable clients to join you.
Other benefits of Corporate gifts
Creates a positive work environment
As I have already mentioned, the more motivated an employee is, the more likely they are to be productive and happy. The consequence of that is you will have an effective workplace and set a positive work culture.
Hence, regular corporate gifts to the employees will go a long way in creating a healthy and positive work environment. Not only this, but, the employees will also look forward to coming to work everyday, enthusiastically.
Valuing the recipient
Having under-valued employees and clients is possibly the worst thing that can happen to your business.
If clients are under-valued, they are likely to search for business elsewhere. Similarly, the tendency to become less effective and despondent will arise in the case of employees.
While direct communication and appreciation from the managers or team leaders can also work, a well-timed corporate gift shows that they are appreciated and valued by the company.
Strengthening the relationship
Although there are many factors that affect why a client or customer chooses any company, one of the key factors that contribute to them continuing doing business with you is having a healthy relationship with you.
If your client rarely hears from you then the chances are, your relationship with your client is not good enough. Therefore, giving corporate gifts can be a stepping stone to improve your relationship with the clients.
Likewise, the case is similar to that with your employees.
Differentiates you from the competition
New businesses are popping up regularly in the world in the current situation. The competition is growing on a regular basis.
Therefore, giving corporate gifts and building a great communicative relationship with the clients and customers gives you the competitive edge. After all, if there is a company that provides a greater service with better products than other competitors in the market, the clients will have no other reason to choose somebody else.
Products in Sylvan Studio for Corporate Gift
If you are looking for a place which will provide a variety of great corporate gift options, you have come to the right place.
Here at Sylvan Studio, you are guaranteed to find products that can be personalized for any occasion and also have wonderful quality.
I have listed some products here which may give you idea for corporate gifts.
Furthermore, if you are looking for ideas on what to gift on special occasions, here is the link for you.